Pull quotes look great, they provide article skim-readers with a taste of what the article contains to help those readers decide to read the article fully, and they provide quotes to people to use when they share an article on social media.
Pull quotes should be short, dramatic, thought-provoking and enticing while remaining vague enough to require the reader to proceed to the article text.
Pull quotes should be placed apart from the primary quote used in the article. For example, you may use a quote from three-quarters into the article as a pull quote near the beginning, and vice-versa. Don’t place a pull quote near the primary quote. For examples of pull quote placement, see HERE and HERE.
The Speaker uses 2 pull quote codes — for left- and right-alignment (on mobiles, the alignment is always centered).
Journalists can use pull quotes in their articles, but only if they can do it correctly. This is not something journalists can ask other staff to explain any further than the explanation provided here. The explanation here works. If the results aren’t as desired, the error is the journalist’s.
To implement pull quotes, select the “Text” tab in the editor. You will insert a piece of code around (before and after) the text you want to pull quote.
To use a pull quote that tends to the right side of the screen, paste the following code between two paragraphs in the Text view of the editor:
Then enter your pull quote between the divs. For example:
Make sure you don’t have spaces between your paragraphs on the Text view (in this case). The text should look like this:
The result will look like this when you preview your article:
To place a pull quote on the left, do exactly the same thing, but replace “right” with “left,” as in
If a journalist is using pull quotes, they will need to preview their article to make sure the result is correct before an editor sees the article.