We want to do these things in the correct order, for the sake of optimization and avoiding error/future errors. Also, I will be adding more WP Plugins to this site, so I would like those plugins to block the above-fold render (as described in II.).
Keep in mind, we have a popup plugin (Layered Popups)
I. Fix Structured Data errors. (Webmaster Tools)
I am getting errors in my Structured Data (viewed on Google Webmasters). This is a problem caused by the Theme. (I have already spoken with WP and consulted others with similar problems.)
My structured data:
Clicking on the Hentry errors, I get:
(basically, every page on my site has a list of identical errors, based on hentry).
What is happening? The THEME is not providing a class to Google for author, entry title and updated for each post info. (So, every post on my site has this same error).
QUESTIONS:
1. can I activate this data in Ultimatum “settings”? NO.
2. can I add code/css to get the MISSING TAGS in my HTML? (If so, what code and how do I insert it?)
II. PAGE SPEED ISSUES (Google Page Speed Insights)
https://developers.google.com/speed/pagespeed/insights/
1. Eliminate render-blocking JavaScript and CSS in above-the-fold content
Fix by:
-Inline the content of small external scripts in the HTML doc
-Make JS asynchonous
-Optimize CSS: insert small CSS directly into the HTML (inlining). Identify large CSS and inline above-the-fold CSS, defer remaining CSS until after the above-the-fold renders.
AND:
-Use Google’s Page Speed Module (Apache only, on CentOS/Fedora and Debian/Ubuntu)
2. Enable compression
-Possible fix: enable Gzip compression on web server
3. Reduce server response time: my server responded in 1 second in the Google test.
4. Optimize Images
-Possible fix: “Adaptive images” (http://www.daretothink.co.uk/blog/using-adaptive-images-wordpress/)
5. Minify JavaScript, Minify CSS, Minify HTML
The website has a plug-in that does Minify, but it is risky to the code.
6. POSSIBLY, not NECESSARY but it would be NICE: Leverage browser caching, Prioritize visible content
7. Add “If Modified Since” to header
8. Enable uploads of ePub files to WordPress.
9. Fix Author Stats (record page views for each author on the site [preferably using Analytics]
10. Reddit button
11. Remove counter from slider button
12. Make YT embedded videos not possess “View on YT” http://sfglobe.com/?id=14064&src=share_fb_new_14064
https://www.google.com/insights/consumersurveys/home
https://analytics.twitter.com/user/TheSpeakerMedia/tweets
http://tweepi.com