Fragrances are a woman’s secret, even from her friends

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A recent study by Dutch design aesthetics researchers has discovered that women closely guard their fragrance identity to the point that they will keep it secret from the entire world if they can — so secret that even their friends cannot copy their personal scent, and they certainly won’t buy perfumes they like for their friends.

“The question here is not only: how do you express you identity? But it is: what types of items can someone else buy for you?” Dr. Rick Schifferstein of Delf University of Technology in the Netherlands told The Speaker. Schifferstein and his team were studying what effects packaging has on fragrance purchase when they made the somewhat unexpected discovery.

“Everyone expresses their identity through their appearance and their actions,” he explained. “Apparently, your identity  is not only expressed through the way you dress or your haircut, but also by the fragrance you wear.

Women won’t buy perfumes for each other, the team found, unless they don’t like the scent themselves, or when they may have previously liked the scent but no longer have a purpose for it. Actually, the researchers found, women tend to “sabotage” their friends when they give this type of gift. Women will buy a scent they like for themselves or their boyfriend — which is something women like to do, the findings showed — but will only buy scents they dislike for their female friends.

“While women hold fragrances as personally intimate and respect other women’s intimate choices, they happily want to influence what fragrances men wear,” Dr Bryan Howell, co-author of the study, said. “Assuming it is for a spouse or boyfriend, they want to pick fragrances they also like since they’ll be around that person often.”

The issue is more complicated than a simple concept of “sabotage” though, according to the researchers, and has to do with the importance of personal identity. Schifferstein explained some of the complexity of the issue by referring to the gift motivations, concerns and preferences of women.

Rick Schifferstein
Dr. Rick Schifferstein

“Giving someone a fragrance might suggest that they need one because they smell bad. This could cause unwanted questions to occur between friends. Women prefer to avoid that possibility and look for a gift that is safer to share.”

In case women do give their friends fragrances, it may concern fragrances that are no longer working for themselves and that are passed on to their friends, in hopes that they will work for them. Alternatively, women may appreciate the personality or preference differences between themselves and their friends, and may decide to give them a fragrance that has a different character than what they would buy for themselves.

“Fragrance categories — for example, fruity, spicy, citrus, floral — may play an important role in this process: Some women identified themselves as belonging to a certain category and they would consider purchasing only fragrances from this category for themselves. Consequently, they would not recommend these fragrances for their female best friends.”

The gifts women choose for each other tend to be purchased with a strong motivation to play it safe: “The more intimate the item, the less likely it will be considered appropriate as a gift.” Gifts such as CDs, books, and flowers tend to suit this less intimate, more safe approach, Schifferstein told us.

The report, “Using color–odor correspondences for fragrance packaging design” was completed by Bryan F. Howell and Hendrik N.J. Schifferstein, and was published on Science Direct.

By Andy Stern

Possible new law of nature on the way

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The world of physics is excited about strong but early evidence about the behavior of muons, paricles identical to electrons only 200x more massive (heavier), which once born take 2.2 microseconds to decay into an electron, and which spin like tops. In a new, extremely precise measurement, they were made to wobble using magnetic fields but they unexpectedly wobbled quite significantly faster than the Standard Model suggests they would. They might spin so fast due to an unknown force caused by an unknown particle, and this is what is so exciting.

“We found that a muon … is not in agreement with our current best theory of physics at the subatomic level, and … it potentially points to a future with new laws, new particles and new forces in physics which we haven’t seen to date,” said Professor Mark Lancaster at U of Manchester.

“The main goal of the experiment is to make the measurement and compare with the theory, and if they disagree then it’s telling us that there’s something in nature which is not in the theory,” explained James Mott at Fermilab.

The four known forces of nature (gravity, electricity, two nuclear forces: strong and weak interactions) have left scientists without an answer for some observed phenomena, such as the speed at which galaxies spin (faster than the best model suggests). Therefore, they continue to search for glitches in their already-tight models which might point them things they don’t yet know about.

The most recent work was done at Fermilab (Muon g-2 experiment), but a similar experiment was already done earlier at the Large Hadron Collider. These tools accelerate particles in large rings at close to the speed of light.

The evidence needs more tests for greater certainty, particularly to rule out the possibility of a systematic error, and particularly with a new, independent experiment, but physicists will be chasing this line of experiment eagerly.

“This is outstanding confirmation of experimental technique, and very, very suggestive of the possibility of new physics,” noted scientist David Hertzon of U of Washington.

By the editors

#AnomalousMagneticDipoleMomentOfTheMuon #QuantumElectrodynamics

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People in Kachin state demonstrate against China

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YANGON, Myanmar – The people in the Pharkant area of Kachin state demonstrated against China this week, drawing a cross on the Chinese flag and burning a picture of Myanmar’s military leader Min Aung Hlaing.

“China stands with the military leader,” shouted the demonstrators.

By Htay Win
Photo credit Aye Yarwaddy

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Myanmar military council arrests the artist Zarganar

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YANGON, Myanmar – The artist Zarganar was arrested by the Myanmar military council from his home in Tarmwe township, Yangon this morning.

Zarganar is not only a director but also a comedian famous for political jokes since the 1988 democratic revolution.

Zarganar was arrested by the Myanmar military many times before 2010.

By Htay Win
Photo credit Zarganar page

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Kayin IDPs struggle to get for food

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YANGON, Myanmar – Kayin internally displaced people are desperate for food, clothing and shelter, hiding in the forest from the air strikes of the Myanmar military.

The IDPs fled to neighboring Thailand, but Thai government turned them back. However, Wednesday morning the Thai government opened Maeseli jetty in Maehaungsaung district to sending rations and medicines over the border to Kayin state, according to a Thai media.

By Htay Win

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Twenty Myanmar celebrities charged with incitement

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YANGON, Myanmar -They were charged under the country’s media law with inciting government employees to join the popular civil disobedience movement (CDM) through social media.

Celebrities took part in the NLD election campaigns and are thought to have played a large part in influencing the public, particularly Myanmar’s youth, to vote for Aung San Suu Kyi.

By Htay Win
Photo credit Myanmar celebrity

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