Social Media: How To Use It Appropriately And Successfully

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After an article is published on The Speaker, many writers like to share the article on a range of social media platforms. There are several benefits to this.

For one, this increases readers. For another, journalists get an idea of what articles people like to read/share. This is invaluable to a journalist who wants to be read by more people over time. A third benefit is that based on the comments a journalist can find out what people want to read about a given subject, and they can get feedback about their article which they can use to improve their journalism. Plus, communicating with people about an area of interest — and using your own work as a basis — is rewarding.

There areĀ a lot of social media platforms. If you go to any article on The Speaker, click “Share” and go to the plus icon, you can see a list of just some of them. A journalist can build a presence on any or all of these platforms to share their work.

Journalists should be aware that when sharing their articles there are good ways and bad ways to share.

Facebook

Twitter

Linkdin A large and reportedly growing percentage of the world’s professionals use Linkein. There are currently 370 million user accounts. It is a good place for dealing with professionals. Sharing articles on Linkedin is much the same as on Facebook.

Reddit

 

G+ Google Plus is something like Facebook. However, it is said to be more inclusive. Whereas Facebook only allows a user account for an actual person who must use their own name and face, Google Plus allows companies, groups, brands, or any other entity to communicate together. Whereas Facebook continually lessens the reach of any post, while increasing the stress on paying to have posts seen by others, Google Plus doesn’t seem to be doing this yet.

Email Still the strongest source of sharing, and the closest thing to traditional mail, a story emailed to someone personally probably has the highest chance of being read.